Because I’m actively involved in promoting my own titles, I’m always on the lookout for clever ways to find new readers. Well here’s a very very clever viral marketing campaign designed by Orbit for the new fantasy novel The Black Prism by Brent Weeks. Because it’s viral, when it works, it infects you with enthusiasm for the book. So now that I’ve caught it, I’m passing it on to you!

I’m a superviolet magic drafter!
Made of wavelengths shorter than most human eyes can see, superviolet luxin is invisible except to superviolet drafters–and those only when they concentrate. Solid, but not as strong as blue or green, superviolet is the subtlest luxin. Used for cryptography, creating invisible walls and traps, and marking targets on the battlefield, superviolets tend to have a removed outlook. They appreciate irony and sarcasm and are sometimes cold.
Take the quiz at Brent Weeks.com
Go on, find out what colour your magic is…


